Advertising that
pays for itself

Search, shopping and social campaigns for UK businesses and online shops, planned, built and run end to end by a remote team. Every pound is tracked to an outcome, and every account stays in your name.

Request an audit See packages and prices
Bright marketing desk with an advertising analytics dashboard showing rising charts on a laptop and monitor

100%

of ad accounts, audiences and data stay in your name

Who we are

A remote paid media team that treats your budget like it is our own

Corelane plans, launches and manages paid advertising for small and mid-sized UK businesses. We work in your Google Ads, Microsoft Advertising, Meta, TikTok and LinkedIn accounts, write and produce the creative, set up the tracking, and send a plain-English report every month. All of it happens online: calls, shared dashboards and a single inbox.

How we work

One account lead

your single point of contact

72

checks in every account audit, from conversion tracking and bidding to search terms, feeds and creative fatigue.

Services

Six disciplines,
one accountable team

  • Laptop showing a search results page with highlighted sponsored listings

    Search advertising

    Google Ads and Microsoft Advertising campaigns built on intent, with weekly search-term pruning and bid strategies tied to real margin.

  • Tablet showing a grid of product ads next to neatly arranged products

    Shopping campaigns

    Standard Shopping and Performance Max with a cleaned product feed, margin-based segmentation and honest reporting on what each product earns.

  • Smartphone in hand showing a sponsored image post in a social feed

    Social advertising

    Meta, TikTok and LinkedIn campaigns that find new buyers, with audiences, placements and creative rotated on evidence rather than habit.

  • Laptop, tablet and phone showing the same product reminder ad

    Retargeting

    Sequenced reminders for visitors and lapsed customers, with frequency caps so people see you enough, not too much.

  • Designer monitor with several banner ad mock-ups in different sizes

    Ad creative

    Banners, ad copy and short vertical videos produced in testable sets, sized for every placement you run.

  • Monitor with an analytics dashboard showing a rising area chart and funnel

    Analytics and reporting

    GA4, Tag Manager, consent mode and server-side tracking, then a monthly report that explains results in plain English.

audit

Not sure where the budget is leaking? Start with a full account review.

Request an audit
  • 01

    Google Ads

    Search, Shopping, Performance Max, YouTube

  • 02

    Microsoft Advertising

    Search and Shopping on Bing

  • 03

    Meta

    Facebook and Instagram feeds, Stories, Reels

  • 04

    TikTok

    In-feed video and Spark ads

  • 05

    LinkedIn

    B2B lead generation and account targeting

  • 06

    GA4 and Looker Studio

    Tracking, attribution and dashboards

Cases

What a typical engagement
looks like

Client names and figures stay confidential. These are anonymised examples of the work and of the measures we report on; results always depend on the market, margins and starting point.

Homeware still life with a tablet showing an upward revenue chart

Online homeware shop

Shopping feed rebuilt, products grouped by margin, Performance Max split by bestsellers. Measured on return on ad spend and contribution profit.

Office desk with a laptop showing a lead generation dashboard

Professional services firm

Search campaigns rebuilt around high-intent terms, call tracking added, junk enquiries filtered. Measured on cost per qualified lead.

Fashion flat lay beside a smartphone showing a vertical video ad

Independent fashion label

Short-form video creative tested in rounds on Meta and TikTok, with retargeting for basket abandoners. Measured on new-customer cost.

Specialty food products on a counter with a laptop showing a rising campaign chart

Specialist food retailer

Server-side tracking fixed lost conversions before any budget moved, then seasonal Shopping campaigns. Measured on revenue and repeat orders.

Your accounts. Your data.
Your budget.

  • Ad accounts and analytics are created in your name; we are added as users.
  • Media spend is billed by the platforms straight to your card, never through us.
  • You can see every campaign, change and invoice at any time.

Pricing

Clear fees, no lock‑in

A fixed monthly fee, a share of media spend or a mix of both, whichever suits how you budget. Rolling monthly terms with 30 days' notice. All prices include VAT.

01 Fixed monthly fee from £3,900

One price for management of an agreed set of channels, whatever you spend. Suits steady budgets and businesses that want a predictable line in the accounts.

02 Percentage of spend 15% of media

Our fee moves with your budget, with a minimum of £3,900 a month. Suits seasonal shops whose spend rises and falls through the year.

03 Hybrid base + 8%

A fixed base fee plus 8% of media spend above £40,000 a month. Suits larger accounts scaling across several channels.

04 One-off projects fixed quote

Audits, tracking builds, dashboards and creative packs, priced up front and delivered to a date. See the packages below.

Packages

Fixed scopes,
fixed prices

Each package has a defined scope and a named lead. Prices include VAT; media spend is paid by you directly to the platforms.

Wide workspace with a curved monitor showing a full-funnel advertising dashboard trending upward

Full-service retainer

Full-funnel growth retainer

Search, Shopping, Meta, TikTok and LinkedIn run as one plan by a senior lead, a media buyer, a designer and an analyst. Includes a monthly creative set of 8 banners and 4 short videos, server-side tracking upkeep, a live dashboard and a fortnightly call.

  • Up to five channels under one budget plan
  • Weekly optimisation log you can read
  • Quarterly strategy review on site or online

£14,500 per month, inc. VAT

Discuss the retainer
  • Magnifying glass over a printed advertising account report

    Ad account audit

    72-point review of one Google Ads or Meta account with a recorded walkthrough and a prioritised fix list.

    £2,400 one-off, inc. VAT

    Enquire
  • Laptop showing a keyword table with highlighted rows

    Google Ads Search management

    Search on Google Ads and Microsoft Advertising, weekly search-term review, ad copy testing and bidding to margin.

    £3,900 per month, inc. VAT

    Enquire
  • Monitor with a product feed grid and a rising performance line

    Shopping and Performance Max

    Merchant Center feed optimisation, margin-based product groups and Performance Max asset groups for online shops.

    £4,200 per month, inc. VAT

    Enquire
  • Two smartphones showing a vertical video ad and a square feed ad

    Paid social management

    Meta and TikTok, or LinkedIn for B2B: prospecting, audience testing and creative rotation across two platforms.

    £4,500 per month, inc. VAT

    Enquire
  • Laptop basket page next to a phone showing the same product as a reminder ad

    Retargeting programme

    Sequenced audiences across Google and Meta, customer-list exclusions and frequency caps, refreshed every month.

    £2,800 per month, inc. VAT

    Enquire
  • Creative production table with printed banner mock-ups and a small camera

    Creative production pack

    12 static banners in all placement sizes, 6 short vertical videos up to 30 seconds and 20 ad copy variants.

    £6,800 per pack, inc. VAT

    Enquire
  • Laptop showing a tracking flow of connected nodes beside a conversion chart

    Analytics and tracking build

    GA4 and Google Tag Manager, consent mode v2, server-side tagging and enhanced conversions, documented and handed over.

    £5,900 one-off, inc. VAT

    Enquire
  • Tablet showing a reporting dashboard with KPI tiles and a rising chart

    Looker Studio reporting dashboard

    One live dashboard joining ad platforms, GA4 and your shop revenue, with a training session for your team.

    £3,400 one-off, inc. VAT

    Enquire
  • Planning wall with a timeline of cards beside a laptop showing a media plan

    Six-week launch sprint

    Strategy, media plan, account build, first creative set and tracking, taking a new business from zero to live.

    £7,500 one-off, inc. VAT

    Enquire

First questions

What clients ask
before they sign

The questions that come up on almost every first call, and the straight answers we give.

30

days' notice

Rolling monthly terms. If it stops working for you, you leave with everything you paid for.

  • Can I see exactly where my money goes?

    Yes. The ad accounts are yours, spend is billed to your card by the platforms, and our changes are logged weekly in a shared document.

    Asked by online shop owners

  • What budget do we need to start?

    Enough for the platforms to learn: for most search accounts that means at least £3,000 a month in media. Below that, an audit and a tidy-up usually pay back faster.

    Asked by service businesses

  • Will you promise a return?

    No honest agency can. We agree targets with you, show progress against them every month, and tell you early if a channel is not earning its place.

    Asked by finance directors

  1. Step 01

    Audit

    We review accounts, tracking, feeds and creative, and show you what is wasting money before we touch anything.

  2. Step 02

    Strategy and media plan

    Targets, channels, budget split by month and the measures we will be judged on, agreed in writing.

  3. Step 03

    Launch

    Campaigns, audiences and creative built and checked against a launch list, then switched on together.

  4. Step 04

    Optimisation

    Weekly bids, search terms, audiences and creative rotation, with every change written into the log.

  5. Step 05

    Monthly reports

    A short written report and a call: what we spent, what it returned, what we change next month.

From the desk

Habits that keep
accounts profitable

Three routines we never skip, whatever the size of the account.

  • Printed search terms table with some rows struck through and others highlighted

    Reading search terms every week, not every quarter

    Broad match finds new demand, and it also finds nonsense. A weekly pass keeps negatives current and money on the queries that sell.

  • Three phone screens showing variations of the same ad

    Testing creative in rounds of three

    One idea, three executions, one clear winner. Fatigued ads are replaced before costs rise, not after.

  • Laptop showing a tracking debug panel with connected nodes and a check mark

    Fixing tracking before moving budget

    If conversions are missing, every bidding decision is a guess. Tracking comes first, then optimisation.

Let's make your ad spend
work harder

Tell us what you sell, where you advertise now and roughly what you spend. We reply within one working day.

Email us

Built for UK businesses like these

  • Online shops
  • Homeware and interiors
  • Fashion and accessories
  • Food and drink
  • Health and beauty
  • Professional services
  • B2B and SaaS
  • Local multi-site businesses